For companies selling technology-based solutions to enterprise customers, OneGTM is the complete go-to-market enabler. With our unique combination of strategic consulting expertise, deep industry experience, creative marketing talent and robust project management, we deliver integrated go-to-market programmes that are better aligned, more effective and more successful.
Winner of CRN Channel Agency of the Year 2014
From Thought Leadership to Revenue
Within this guide we look at the important role of thought leadership within B2B go-to-market strategies, we identify some of the common mistakes companies make, from lack of a distinctive point of view to content that fails to engage, we suggest the practical steps that are required to build effective thought leadership programmes, and we look at some examples of businesses that have successfully used thought leadership to achieve their goals.
Winning Business Through the Channel
Understand why vendors need to adopt a different approach in today's B2B landscape to help their channel partners succeed.
With a wealth of channel experience we specialise in helping vendors and service providers build and execute successful channel programmes – from identifying the right routes to market, through to driving increased channel sales, we can help ensure your channel success.
Our background working with many of the world’s leading technology companies gives us the insight and understanding to know what works when it comes to enterprise customers. Our industry knowledge will save you time and ensure your go-to-market programmes deliver results.
Today B2B go-to-market success requires a different approach – one based on offering insight and opinion rather than pushing product features. Based on our real-world experience we have developed a six-stage framework for thought leadership-led marketing programmes that deliver pipeline and sales.
How we helped reposition Vodafone as the world's leading total communications provider for the enterprise market
How we helped Symantec develop and implement a new channel strategy for its cloud business
How we developed cut-through brand assets and messaging programmes for Clay by SALTO
Having opened our doors as The Channel Partnership in 2011, we have now evolved into OneGTM.
OneGTM has won the prestigious Best Channel Marketing Agency award at the 2014 CRN Sales and Marketing Awards.
Thought leadership is an increasingly vital tool in B2B go-to-market programmes, however many organisations still struggle with how to convert their insights and opinions to pipeline and sales.