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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

A healthy return on investment of 583% for our Agent Campaign
12 August 2011
A healthy return on investment of 583% for our Agent Campaign

‘Windulge’ was the impactful campaign devised for the Rezidor Hotel Group, launched in 2010. Its focus was on incentivising MICE agents to book at Rezidors portfolio of hotels. These bookings acted [...]

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