“Nothing sucks like an Electrolux!” Bit harsh you might think, whatever your preferred brand of vacuum cleaner, but this wasn’t a comment from an irate punter on a social forum, it was actually the strap-line chosen by the Scandinavian appliance ...

Over the Christmas break, in between travelling round the country visiting family, I got the chance to re-read a great book – the Perfect Pitch by Jon Steel. Death by PowerPoint is all too common in today’s business environment. Jon Steel’s ...

“It is hard enough to remember my opinions, without also remembering my reasons for them!” – Friedrich Nietzsche Anyone involved in the business of B2B technology marketing knows that the rules of the game are changing. To be relevant in ...

For some of you the new year return to work will have created a feeling of dread. Times are tough right? Buyer confidence is low, the order book is suffering from a surfeit of white space and your pipeline seems ...