Skip to content

OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Lost in Translation
30 January 2012
Lost in Translation

“Nothing sucks like an Electrolux!” Bit harsh you might think, whatever your preferred brand of vacuum cleaner, but this wasn’t a comment from an irate punter on a social forum, it was actually the [...]

Read More

Death by PowerPoint
23 January 2012
Death by PowerPoint

Over the Christmas break, in between travelling round the country visiting family, I got the chance to re-read a great book – the Perfect Pitch by Jon Steel.

Death by PowerPoint is all too common in [...]

Read More

The importance of an opinion in B2B marketing
16 January 2012
The importance of an opinion in B2B marketing

“It is hard enough to remember my opinions, without also remembering my reasons for them!” – Friedrich Nietzsche

Anyone involved in the business of B2B technology marketing knows that the rules of [...]

Read More

Foolproof exit strategies for stressed B2B Sales & Marketing Directors
05 January 2012
Foolproof exit strategies for stressed B2B Sales & Marketing Directors

For some of you the new year return to work will have created a feeling of dread. Times are tough right? Buyer confidence is low, the order book is suffering from a surfeit of white space and your [...]

Read More