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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

The mystery of the shortening sales cycle
24 May 2012
The mystery of the shortening sales cycle

Research recently published by Marketing Sherpa revealed that sales cycles in the ICT sector have shortened in the last year. At the same time average deal sizes have reduced.

This begs the obvious [...]

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