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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Assessing the value of through-channel marketing automation
15 July 2016
Assessing the value of through-channel marketing automation

Once upon a time, in a technology industry far, far away, vendors did marketing, and channel partners did selling. The vendors generated the demand, resellers fulfilled it. But times have changed. [...]

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