Skip to content

OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Why effective through-channel marketing is key to vendor success
28 November 2017
Why effective through-channel marketing is key to vendor success

Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative [...]

Read More

Powered by BroadSoft leading the way
10 November 2017
Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program.

[...]

Read More