The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. Understanding buyer personas is an important element in ensuring your ...

Read More

A talk from Sir Matthew Pinsent

The BBC2 series, ‘Saving Lives at Sea’ has undoubtedly heightened awareness of the great work that the RNLI and its brave volunteers do on a regular basis. As part of our ongoing support for the RNLI, through our lifesaver and ...

Read More

A lower carbon future for the UK

Our client, Centrica Business Solutions, has published a new report pointing the way to a lower carbon future for the UK. The Powering Sustainability Report reveals how innovative, distributed energy technologies could help the UK meet its carbon reduction commitments, ...

Read More

Sharing the vision: creating online impact for one of the UK’s largest global AV integrators

Over the last 12 months, our client AVMI – one of the UK’s largest global AV integrators – has introduced a radical new approach to standardise AV solutions around the world. The business has also experience rapid international growth. To ...

Read More

In addition to sending you our latest news, we may use the above information to send you related content that we think would be of interest to you, or to contact you about our services. We will never share your data with any third parties. You can unsubscribe at anytime. For further information please see our privacy policy.

Please review our privacy policy for information on how your data is stored.