Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher word-count publications (>1000 words) have hidden benefits, and changes in B2B purchasing trends are driving the demand for greater depth. So why is long-form content still relevant? ...

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Is your ‘thought leadership’ leading anywhere useful?

  Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to award business to an organisation.[1] However, all too often ‘thought leadership’ initiatives miss the mark – failing to deliver any tangible rewards or in some cases even doing damage to a company’s reputation. So how do you avoid the pitfalls and ensure your thought leadership programmes lead to real value for your business? ...

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OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards. Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’. Huge congratulations to all the OneGTM team, and big thanks toSamsung for the opportunity to work with them on this innovative programme! ...

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