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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Content: the long and the short of it
11 December 2019
Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher [...]

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Is your ‘thought leadership’ leading anywhere useful?
09 December 2019
Is your ‘thought leadership’ leading anywhere useful?

Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to [...]

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OneGTM take home gold at the B2B Awards
06 December 2019
OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards.

Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’.

Huge [...]

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