Winners of The Killer Content Awards 2020!

OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics America won the ‘Best Channel Partner Marketing’ award. You ...

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The seven deadly sins of through-channel marketing

Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, see ever diminishing returns from their channel marketing investments. Many ...

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Welcome to the new age of through-channel marketing

The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Collaboration, customisation and partner engagement are in. Through-channel marketing is a fast-changing area and an increasingly vital one for ...

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