Winners of The Killer Content Awards 2020!

OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics America won the ‘Best Channel Partner Marketing’ award. ...

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The seven deadly sins of through-channel marketing

  Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, see ever diminishing returns from their channel marketing investments. Many vendors are still on a steep learning curve in this area. So what are the pitfalls to avoid? In the second article in our ‘Driving growth through the channel’ series we look at the seven deadly sins of through-channel marketing. ...

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Welcome to the new age of through-channel marketing

The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Collaboration, customisation and partner engagement are in. Through-channel marketing is a fast-changing area and an increasingly vital one for vendors to get right. So, what’s driving its growing importance? ...

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