OneGTM Blog
Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.
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11 October 2022
Standing tall in the land of giants
To a casual observer it might appear as though the tech sector is all about a handful of dominant brands such as Amazon, [...]
23 March 2022
Cutting through in a crowded cloud
The latest research shows the market for all things cloud – whether its services, infrastructure, tools or applications – continues to grow rapidly. But with the market getting more crowded, and the [...]
10 March 2022
How vertical should you be?
With 66% of B2B buyers saying it's important that a supplier's messaging speaks directly to the needs of their industry, it's not surprising that verticalisation is currently high on the agenda of [...]
25 January 2022
Campaigns-in-a-Box: gifts that keep on giving or disappointing fails?
The concept of a Campaign-in-a-Box has become a popular component of vendor through-channel marketing programmes in recent years. However, what’s in the box isn’t always a source of delight for [...]
07 September 2021
10 steps to better through-channel marketing
Through-channel marketing has never been more important. Vendors use it to get cut through in competitive markets by leveraging channel partners’ unrivalled understanding of customer needs. But not [...]
31 August 2021
The seven deadly sins of through-channel marketing
Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, [...]
10 August 2021
Welcome to the new age of through-channel marketing
The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Joint propositions, collaboration, [...]
24 May 2021
Is your 'thought leadership' leading to more sales?
Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 89% of business decision-makers saying that thought leadership is effective in enhancing [...]
17 February 2021
What do vertical marketplaces mean for B2B vendor go-to-market strategy?
Vertical B2B marketplaces are having a significant impact across many industries, no longer just confined to low value, commodity purchases, but increasingly used for complex, high value sales. This [...]
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