It is unquestionable that the COVID-19 outbreak is having a profound impact on every element of work and personal life. At this stage, most businesses are still working out what the impact is on them, in terms of their workforce,their supply chains, and demand from their customers. But the bottom line is that all businesses need to find a way to keep going during this time of unprecedented disruption. ...
With IT complexity increasing and partner specialisation on the rise, existing channel models need to evolve. IDC have forecast that by 2022, 30% of IT spend will be developed and consumed through ecosystems.[1] In this article we look at thegrowing importance of partner ecosystems, and the implications for vendor channel programmes. ...
OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics America won the ‘Best Channel Partner Marketing’ award. ...
Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, see ever diminishing returns from their channel marketing investments. Many vendors are still on a steep learning curve in this area. So what are the pitfalls to avoid? In the second article in our ‘Driving growth through the channel’ series we look at the seven deadly sins of through-channel marketing. ...
The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Collaboration, customisation and partner engagement are in. Through-channel marketing is a fast-changing area and an increasingly vital one for vendors to get right. So, what’s driving its growing importance? ...
OneGTM is a finalist for the B2B Choice Awards 2020! After entering the Killer Content Awards for the ‘Best Channel Partner Marketing’ category, our Samsung campaign was put forward for the B2B’s Choice Award (essentially B2B’s 'best of the best’)! ...
Winners! We are over the moon to have received gold at the B2B Awards. Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’. Huge congratulations to all the OneGTM team, and big thanks toSamsung for the opportunity to work with them on this innovative programme! ...
Our client, Centrica Business Solutions, is launching their Electric Vehicle (EV) proposition into the UK and US market. To help drive their story forward, we developed an insight led viewpoint paper, highlighting some of the crucial implications and benefits for organisations transitioning to EVs. ...
There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards! ...
In a recent blog post, we were pleased to announce that our work for PFU (EMEA) Limited had been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. We’re proud to say we were awarded Judges Commended in the ‘Best Partner Programme’ category. ...