Supporting your channel during the Covid-19 crisis

It is unquestionable that the Covid-19 outbreak is having a profound impact on every element of work and personal life. At this stage, most businesses are still working out what the impact is on them, in terms of their workforces, ...

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Channel or eco-system? Partnering in the era of complexity

With IT complexity increasing and partner specialisation on the rise, existing channel models need to evolve. IDC have forecast that by 2022, 30% of IT spend will be developed and consumed through eco-systems. In this article we look at the ...

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Winners of The Killer Content Awards 2020!

OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics America won the ‘Best Channel Partner Marketing’ award. You ...

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The seven deadly sins of through-channel marketing

Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, see ever diminishing returns from their channel marketing investments. Many ...

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Welcome to the new age of through-channel marketing

The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Collaboration, customisation and partner engagement are in. Through-channel marketing is a fast-changing area and an increasingly vital one for ...

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Who will be crowned B2B’s ‘best of the best’?

OneGTM is a finalist for the B2B Choice Awards 2020! After entering the Killer Content Awards for the ‘Best Channel Partner Marketing’ category, our Samsung campaign was selected to be put forward for the B2B’s Choice Award! (essentially B2B’s ‘best ...

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OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards. Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’. Huge congratulations to all the OneGTM team, and big thanks to ...

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Powering the transition to electric vehicles

Our client, Centrica Business Solutions, is launching their Electric Vehicle (EV) proposition into the UK and US market. To help drive their story forward, we developed an insight led viewpoint paper, highlighting some of the crucial implications and benefits for ...

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OneGTM shortlisted for B2B Awards 2019

There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards! The category in question is ‘Best channel marketing initiative’ for our campaign ‘Changing the channel mindset from selling devices ...

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OneGTM and PFU (EMEA) Limited receive Judges Commended

In a recent blog post, we were pleased to announce that our work for PFU (EMEA) Limited had been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. We’re proud to say we were awarded Judges Commended ...

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