For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one. Changes in who’s making tech purchasing decisions, how they’re making those decisions and what they’re expecting from vendors are all helping drive a vertical focus. At the same time, B2B marketers are better equipped than ever before to deliver highly-targeted messages. In this blog, we explore some of these driving forces behind the rise of vertical marketing approaches.  ...

The climate crisis is probably the biggest long-term threat that humanity faces, and something that impacts everyone across the world, both on a personal level and from a business perspective. ...

Nearly four months after the nation went into lockdown and OneGTM made a hasty evacuation from our Hammersmith office, it seems a good time to take stock and reflect on the lessons learned. In this blog our MD, Phil Brown, shares his thoughts on how the last few months have been for OneGTM.   ...

AVMI, a leading global AV integrator, have been at the forefront of using AV technology in innovative ways for over 30 years. They have completed a wide range of specialist projects along the years, including the modernising of AMTrust International’s office environment to drive employee productivity, the creation of Rocketspace’s new London co-working tech campus, and the AV development of both the Conde Nast and the Rathbones new headquarters. In 2019, AVMI won first place at InAVation for the Corporate Facility of the Year, with the design and delivery of the ‘special areas’ for Bloomberg’s London HQ. ...

We’re thrilled that our client PFU (EMEA) Limited has been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. The categories are Best Channel Marketing Campaign and Best Partner Programme. ...

GDPR is fast approaching and while some of the implications for B2B marketing are still being debated, what seems clear is that it will further increase the importance of distinctive and insightful content as a key element in marketing programmes. ...

To celebrate another great year, the extended OneGTM team recently got together to review the last 12 months and look forward to what the new year will bring. With the team being spread across the UK this was a rare ...

We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards honour the very best of the best in incentive marketing. ...

We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards. The partner program was developed in response to Fujitsu’s requirement to revamp its ...

We are thrilled to announce that OneGTM has been shortlisted for the CRN best channel marketing agency awards 2017. ...