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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Channels are going vertical, vendors need to get aligned
27 October 2020
Channels are going vertical, vendors need to get aligned

In our recent eGuide, The Power of Verticals we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this [...]

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4 key considerations for vertical go-to-market success
22 October 2020
4 key considerations for vertical go-to-market success

Tech firms have been taking a vertical approach to B2B marketing for some time now. Big names – such as Microsoft, Oracle, IBM, Cisco and SAP – make major investments in their vertical GTM. The [...]

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Don’t let tunnel vision compromise your go-to-market success
30 September 2020
Don’t let tunnel vision compromise your go-to-market success

‘Garbage in, garbage out’ accurately describes many business processes, none more so than go-to-market planning. A good general wouldn’t send their troops into battle without doing a thorough [...]

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Helping Equinix partners respond rapidly to the new reality
11 May 2020
Helping Equinix partners respond rapidly to the new reality

In a recent blog we discussed the importance of vendors and service providers proactively supporting their channel partners during the current Covid-induced crisis. OneGTM client, Equinix offers a [...]

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Supporting your channel during the COVID-19 crisis
26 March 2020
Supporting your channel during the COVID-19 crisis

It is unquestionable that the COVID-19 outbreak is having a profound impact on every element of work and personal life. At this stage, most businesses are still working out what the impact is on [...]

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Channel or ecosystem? Partnering in the era of complexity
10 March 2020
Channel or ecosystem? Partnering in the era of complexity
 
With IT complexity increasing and partner specialisation on the rise, existing channel models need to evolve. IDC have forecast that by 2022, 30% of IT spend will be developed and consumed through [...]

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Winners of The Killer Content Awards 2020!
27 February 2020
Winners of The Killer Content Awards 2020!

OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics [...]

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Who will be crowned B2B’s ‘best of the best’?
20 January 2020
Who will be crowned B2B’s ‘best of the best’?

OneGTM is a finalist for the B2B Choice Awards 2020!

After entering the Killer Content Awards for the ‘Best Channel Partner Marketing’ category, our Samsung campaign was put forward for the B2B’s [...]

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Content: the long and the short of it
11 December 2019
Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher [...]

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Is your ‘thought leadership’ leading anywhere useful?
09 December 2019
Is your ‘thought leadership’ leading anywhere useful?
 

Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to [...]

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