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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

The Power of Personas
26 October 2018
The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. [...]

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A talk from Sir Matthew Pinsent
26 October 2018
A talk from Sir Matthew Pinsent

The BBC2 series, ‘Saving Lives at Sea’ has undoubtedly heightened awareness of the great work that the RNLI and its brave volunteers do on a regular basis.

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A lower carbon future for the UK
22 October 2018
A lower carbon future for the UK

Our client, Centrica Business Solutions, has published a new report pointing the way to a lower carbon future for the UK. The Powering Sustainability Report reveals how innovative, distributed energy [...]

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Sharing the vision: creating online impact for one of the UK’s largest global AV integrators
05 October 2018
Sharing the vision: creating online impact for one of the UK’s largest global AV integrators

Over the last 12 months, our client AVMI – one of the UK’s largest global AV integrators – has introduced a radical new approach to standardise AV solutions around the world. The business has also [...]

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Phil Brown to speak to CRN Channel Conference
28 September 2018
Phil Brown to speak to CRN Channel Conference

OneGTM’s Managing Director, Phil Brown, will be part of the of the expert panel at the upcoming CRN Channel Conference, MSP 2018 on 10th October at Cavendish Conference Centre, London.

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Communicating the key trends shaping today’s digital economy
19 September 2018
Communicating the key trends shaping today’s digital economy

For the second year, our client Equinix – the world’s largest IBX data centre and colocation provider – has published the company’s authoritative report on the key trends shaping today’s digital [...]

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Shaken not stirred or stirred but not shaken
14 September 2018
Shaken not stirred or stirred but not shaken

Here at OneGTM we are specialists in creating successful go-to-market programmes, and at a recent team night out we tried our hand at becoming specialists in creating the perfect cocktail.

As well as [...]

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OneGTM life saver
22 August 2018
OneGTM life saver

As Saving Lives at Sea started a new series on BBC2 this week, we thought it would be a good time to shine the spotlight on our own OneGTM life saver Tim Hallac.

Tim joined the crew at Chiswick RNLI

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Don’t let your cloud story get lost in the fog
17 July 2018
Don’t let your cloud story get lost in the fog

In the rush to grab a piece of the cloud action, too many providers are resorting to generic, high-level messaging that fails to cut through. Given the multi-dimensional nature of the cloud, IT [...]

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Partner engagement: what’s your story?
19 April 2018
Partner engagement: what’s your story?

A common issue we hear when talking to vendors is the low level of engagement from many of their channel partners. Channel leaders are often frustrated that more of their partners aren’t eagerly [...]

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