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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

No vendor is an island
13 December 2017
No vendor is an island

“No man is an island” wrote English poet, John Donne, in the 17th century. Well if he’d been writing in the 21st century he could also have written that “no vendor is an island”, because it’s [...]

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Why effective through-channel marketing is key to vendor success
28 November 2017
Why effective through-channel marketing is key to vendor success

Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative [...]

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Powered by BroadSoft leading the way
10 November 2017
Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program.

[...]

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eGuide: Drive growth through the channel
08 March 2017
eGuide: Drive growth through the channel

In times past, putting together a campaign for the channel probably consisted of not much more than cobbling together some email copy, a call out script and some product collateral, and shipping it [...]

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The power of alignment – top of CMOs’ agenda for 2017
14 February 2017
The power of alignment – top of CMOs’ agenda for 2017

Recent research from the Aberdeen Group revealed that sales and marketing alignment is a primary factor determining marketing success and is at the top of the CMO’s agenda for 2017. At OneGTM this is [...]

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Mabox merges with OneGTM
10 January 2017
Mabox merges with OneGTM

We’re pleased to announce that OneGTM has merged with B2B marketing specialists, Mabox. The combined company will now be going to market with a unified offering under the OneGTM brand.

OneGTM and [...]

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Christmas Day Trip to Lille
15 December 2016
Christmas Day Trip to Lille

After a successful Christmas trip to Brussels last year, this year’s Christmas trip took OneGTM to a historic city in the north of France – Lille.

Despite a stressful start at St Pancras, which [...]

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Helping Equinix and Google solve customers’ cloud platform challenges
01 November 2016
Helping Equinix and Google solve customers’ cloud platform challenges

Businesses are increasingly utilising cloud services, such as Google Cloud Platform, to meet their computing needs. But accessing these platforms often brings its own challenges, such as unreliable [...]

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How your routes-to-market strategy needs to adapt to reflect the new reality
18 October 2016
How your routes-to-market strategy needs to adapt to reflect the new reality

In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including:

• The realignments being driven by ‘third platform’ [...]

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