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Death by PowerPoint

23 January 2012 | Tim Hallac

Over the Christmas break, in between travelling round the country visiting family, I got the chance to re-read a great book – the Perfect Pitch by Jon Steel.

Death by PowerPoint is all too common in today’s business environment. Jon Steel’s goal in writing this book is to save the world from dreadful presentations. It demonstrates negative examples, ranging from prostitute cards in London phone booths, to what Winston Churchill’s famous ‘fight them on the beaches’ speech would have been like as a PowerPoint presentation.

This book is primarily written for top creative agencies, but the thinking and approach can be applied right down to the everyday business presentations that most of us are familiar with. This book is over 5 years old now, but is as relevant today as it was when it first came out.

I highly recommend it and if I ever get the chance to pitch to you, I hope the key message of the book comes across; it is all about telling a story, not words on a PowerPoint.