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Mabox wins Gold for Best Integrated Marketing Campaign

21 October 2011 | Tim Hallac

Our sister agency Mabox scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA). These annual awards recognise excellence in the meetings and events industry.

To secure the award, the campaign fended off competition from Principal Hayley, The Convention Centre Dublin, and Zibrant. The award was to recognize the excellent quality of Rezidor’s Windugle campaign aimed at capturing a greater number of bookings from Meetings, Incentives, Conferences & Events (MICE) Agencies.

The promotion attracted 500 enquiries from new and existing clients, resulting in bookings from 25 new agencies and within the first three months of its launch, income generated directly from the campaign had gone into six figure sums – resulting in the promotion being extended. Since then it has generated a healthy return on investment of 583%.

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