OneGTM to speak at B2B Marketing Summit 2013

OneGTM’s Phil Brown will be attending as a keynote speaker at the second annual B2B Marketing Summit 2013. Phil will be running an in-depth best practice session on “From Thought Leadership to Revenue: how to convert insight and opinion into pipeline and sales” for the demand generation area of the event. Within this session Phil will be explaining why thought leadership is now a vital element in B2B demand generation. During this session Phil will be covering the challenges that prevent thought leadership turning into revenue and will provide examples of companies who have overcome these challenges and have successfully used thought leadership to deliver pipeline and sales. Delegates of the session will also benefit from gaining a practical and detailed framework for converting thought leadership into sales and revenue.

Targeted at all B2B marketing practitioners, Phil’s best practice session will provide an insight into how to utilise thought leadership as a demand generation tool. To attend Phil’s session, you can book a place on the B2B Marketing website at an early bird discount when you book before 10th of May. The session will be running at 3.50pm on the 18th of June at the B2B Marketing Summit 2013 taking place at The Brewery in London.