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OneGTM Win Gold Twice at the B2B Marketing Awards

26 November 2021 | OneGTM

We are delighted to announce that OneGTM has won gold twice at this year's B2B Marketing Awards, for the Best-Limited Budget Campaign and the Best Channel Initiative, with our impactful "Better-for-Business Zone" Campaign for Zen Internet. 

How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world – and do it with limited budget?


This was the task presented to us by Zen Internet, a challenger Internet Service Provider (ISP), to support its Fibre-to-the-Premises (FTTP) rollout to business customers.

Our solution was to think local. We:

  • Developed a highly targeted, low wastage campaign
  • Tapped into the ‘support local business’ vibe
  • Enlisted advocates from the local business community to act as influencers and drive word-of-mouth
  • Devised imaginative and powerful communications that generated genuine excitement from on-the-ground sales people, motivating them to implement our campaign and follow up with face-to-face meetings.

Working with considerably less than £30,000 we developed a strategy and delivered a toolbox of market-ready communication assets that won the buy-in of 100% of partners approached. Our campaign helped our client achieve a sales uplift of 26% vs the previous monthly rolling average.

Read more about Zen Internet, the company's challenges and our solution here

Are you ready for success?

Are your strategies aligned for success? We specialise in the technology sector, and have worked with some of the world's leading IT vendors to solve complex channel marketing challenges. 

Download our new eGuide, Driving Growth Through the Channel, to learn more about how we've helped the likes of Equinix, Fujitsu and Broadsoft (now Cisco) exceed their TCM expectations. 

Or to explore how OneGTM could take your channel marketing programmes to the next level, contact us.