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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Supporting your channel during the COVID-19 crisis
26 March 2020
Supporting your channel during the COVID-19 crisis

It is unquestionable that the COVID-19 outbreak is having a profound impact on every element of work and personal life. At this stage, most businesses are still working out what the impact is on [...]

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Channel or ecosystem? Partnering in the era of complexity
10 March 2020
Channel or ecosystem? Partnering in the era of complexity
 
With IT complexity increasing and partner specialisation on the rise, existing channel models need to evolve. IDC have forecast that by 2022, 30% of IT spend will be developed and consumed through [...]

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Winners of The Killer Content Awards 2020!
27 February 2020
Winners of The Killer Content Awards 2020!

OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics [...]

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Who will be crowned B2B’s ‘best of the best’?
20 January 2020
Who will be crowned B2B’s ‘best of the best’?

OneGTM is a finalist for the B2B Choice Awards 2020!

After entering the Killer Content Awards for the ‘Best Channel Partner Marketing’ category, our Samsung campaign was put forward for the B2B’s [...]

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Content: the long and the short of it
11 December 2019
Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher [...]

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Is your ‘thought leadership’ leading anywhere useful?
09 December 2019
Is your ‘thought leadership’ leading anywhere useful?
 

Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to [...]

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OneGTM take home gold at the B2B Awards
06 December 2019
OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards.

Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’.

Huge [...]

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Powering the transition to electric vehicles
05 November 2019
Powering the transition to electric vehicles

Our client, Centrica Business Solutions, is launching their Electric Vehicle (EV) proposition into the UK and US market. To help drive their story forward, we developed an insight led viewpoint [...]

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ABM: Fad or Fortune?
25 September 2019
ABM: Fad or Fortune?

Account Based Marketing, or ABM, is one of the most talked about trends in B2B marketing. ABM enthusiasts make many claims – from improved Return on Marketing Investment (ROMI) to enhanced customer [...]

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From LinkedIn to leads
19 September 2019
From LinkedIn to leads
Being able to laser target marketing to very specific audiences has long been the holy grail of B2B marketers, which helps to explain the growing importance of LinkedIn as a way to reach targeted [...]

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