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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Content: the long and the short of it
11 December 2019
Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher [...]

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Is your ‘thought leadership’ leading anywhere useful?
09 December 2019
Is your ‘thought leadership’ leading anywhere useful?
 

Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to [...]

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OneGTM take home gold at the B2B Awards
06 December 2019
OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards.

Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’.

Huge [...]

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Powering the transition to electric vehicles
05 November 2019
Powering the transition to electric vehicles

Our client, Centrica Business Solutions, is launching their Electric Vehicle (EV) proposition into the UK and US market. To help drive their story forward, we developed an insight led viewpoint [...]

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ABM: Fad or Fortune?
25 September 2019
ABM: Fad or Fortune?

Account Based Marketing, or ABM, is one of the most talked about trends in B2B marketing. ABM enthusiasts make many claims – from improved Return on Marketing Investment (ROMI) to enhanced customer [...]

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From LinkedIn to leads
19 September 2019
From LinkedIn to leads
Being able to laser target marketing to very specific audiences has long been the holy grail of B2B marketers, which helps to explain the growing importance of LinkedIn as a way to reach targeted [...]

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OneGTM shortlisted for B2B Awards 2019
04 September 2019
OneGTM shortlisted for B2B Awards 2019

There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards!

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OneGTM and PFU (EMEA) Limited receive Judges Commended
08 July 2019
OneGTM and PFU (EMEA) Limited receive Judges Commended

In a recent blog post, we were pleased to announce that our work for PFU (EMEA) Limited had been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. We’re proud to say we were [...]

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Making the CRN 2019 shortlist not once, but twice
01 July 2019
Making the CRN 2019 shortlist not once, but twice

We’re thrilled that our client PFU (EMEA) Limited has been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. The categories are Best Channel Marketing Campaign and Best Partner [...]

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Gearing up for fixed and remote working with Fujitsu
21 February 2019
Gearing up for fixed and remote working with Fujitsu

Technology has enabled the number of remote workers to increase in recent years and it is now predicted that 50% of the UK workforce will work remotely by 2020. However, for many businesses, it is [...]

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