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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Augmented reality app turns the digital workplace inside out
28 January 2019
Augmented reality app turns the digital workplace inside out

With its augmented reality (AR) app, our client KTSL offers businesses IT InSight – the opportunity to dramatically improve users’ IT experience and IT Service Management (ITSM) efficiency. The app [...]

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Samsung reimagines and reconnects retail at NRF 2019
14 January 2019
Samsung reimagines and reconnects retail at NRF 2019

Challenging the doom and gloom overshadowing high street retailers, our latest client, Samsung (North America), is currently showcasing its new retail-focused campaign. Live until 15th January 2019 [...]

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OneGTM conquers the maze
03 December 2018
OneGTM conquers the maze

These past 12 months have been a busy and exciting time for OneGTM. Not only have we grown our client base, our team has almost doubled in size.

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The Power of Personas
26 October 2018
The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. [...]

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A talk from Sir Matthew Pinsent
26 October 2018
A talk from Sir Matthew Pinsent

The BBC2 series, ‘Saving Lives at Sea’ has undoubtedly heightened awareness of the great work that the RNLI and its brave volunteers do on a regular basis.

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A lower carbon future for the UK
22 October 2018
A lower carbon future for the UK

Our client, Centrica Business Solutions, has published a new report pointing the way to a lower carbon future for the UK. The Powering Sustainability Report reveals how innovative, distributed energy [...]

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Sharing the vision: creating online impact for one of the UK’s largest global AV integrators
05 October 2018
Sharing the vision: creating online impact for one of the UK’s largest global AV integrators

Over the last 12 months, our client AVMI – one of the UK’s largest global AV integrators – has introduced a radical new approach to standardise AV solutions around the world. The business has also [...]

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Phil Brown to speak to CRN Channel Conference
28 September 2018
Phil Brown to speak to CRN Channel Conference

OneGTM’s Managing Director, Phil Brown, will be part of the of the expert panel at the upcoming CRN Channel Conference, MSP 2018 on 10th October at Cavendish Conference Centre, London.

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Communicating the key trends shaping today’s digital economy
19 September 2018
Communicating the key trends shaping today’s digital economy

For the second year, our client Equinix – the world’s largest IBX data centre and colocation provider – has published the company’s authoritative report on the key trends shaping today’s digital [...]

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Shaken not stirred or stirred but not shaken
14 September 2018
Shaken not stirred or stirred but not shaken

Here at OneGTM we are specialists in creating successful go-to-market programmes, and at a recent team night out we tried our hand at becoming specialists in creating the perfect cocktail.

As well as [...]

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