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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

ABM: Fad or Fortune?
25 September 2019
ABM: Fad or Fortune?

Account Based Marketing, or ABM, is one of the most talked about trends in B2B marketing. ABM enthusiasts make many claims – from improved Return on Marketing Investment (ROMI) to enhanced customer [...]

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From LinkedIn to leads
19 September 2019
From LinkedIn to leads
Being able to laser target marketing to very specific audiences has long been the holy grail of B2B marketers, which helps to explain the growing importance of LinkedIn as a way to reach targeted [...]

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OneGTM shortlisted for B2B Awards 2019
04 September 2019
OneGTM shortlisted for B2B Awards 2019

There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards!

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OneGTM and PFU (EMEA) Limited receive Judges Commended
08 July 2019
OneGTM and PFU (EMEA) Limited receive Judges Commended

In a recent blog post, we were pleased to announce that our work for PFU (EMEA) Limited had been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. We’re proud to say we were [...]

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Making the CRN 2019 shortlist not once, but twice
01 July 2019
Making the CRN 2019 shortlist not once, but twice

We’re thrilled that our client PFU (EMEA) Limited has been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. The categories are Best Channel Marketing Campaign and Best Partner [...]

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Gearing up for fixed and remote working with Fujitsu
21 February 2019
Gearing up for fixed and remote working with Fujitsu

Technology has enabled the number of remote workers to increase in recent years and it is now predicted that 50% of the UK workforce will work remotely by 2020. However, for many businesses, it is [...]

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Augmented reality app turns the digital workplace inside out
28 January 2019
Augmented reality app turns the digital workplace inside out

With its augmented reality (AR) app, our client KTSL offers businesses IT InSight – the opportunity to dramatically improve users’ IT experience and IT Service Management (ITSM) efficiency. The app [...]

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Samsung reimagines and reconnects retail at NRF 2019
14 January 2019
Samsung reimagines and reconnects retail at NRF 2019

Challenging the doom and gloom overshadowing high street retailers, our latest client, Samsung (North America), is currently showcasing its new retail-focused campaign. Live until 15th January 2019 [...]

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OneGTM conquers the maze
03 December 2018
OneGTM conquers the maze

These past 12 months have been a busy and exciting time for OneGTM. Not only have we grown our client base, our team has almost doubled in size.

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The Power of Personas
26 October 2018
The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. [...]

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