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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

OneGTM life saver
22 August 2018
OneGTM life saver

As Saving Lives at Sea started a new series on BBC2 this week, we thought it would be a good time to shine the spotlight on our own OneGTM life saver Tim Hallac.

Tim joined the crew at Chiswick RNLI

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Don’t let your cloud story get lost in the fog
17 July 2018
Don’t let your cloud story get lost in the fog

In the rush to grab a piece of the cloud action, too many providers are resorting to generic, high-level messaging that fails to cut through. Given the multi-dimensional nature of the cloud, IT [...]

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Partner engagement: what’s your story?
19 April 2018
Partner engagement: what’s your story?

A common issue we hear when talking to vendors is the low level of engagement from many of their channel partners. Channel leaders are often frustrated that more of their partners aren’t eagerly [...]

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GDPR and the importance of great content
16 January 2018
GDPR and the importance of great content

GDPR is fast approaching and while some of the implications for B2B marketing are still being debated, what seems clear is that it will further increase the importance of distinctive and insightful [...]

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Celebrating a successful 2017 with the OneGTM team
20 December 2017
Celebrating a successful 2017 with the OneGTM team

To celebrate another great year, the extended OneGTM team recently got together to review the last 12 months and look forward to what the new year will bring. With the team being spread across the UK [...]

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No vendor is an island
13 December 2017
No vendor is an island

“No man is an island” wrote English poet, John Donne, in the 17th century. Well if he’d been writing in the 21st century he could also have written that “no vendor is an island”, because it’s [...]

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Why effective through-channel marketing is key to vendor success
28 November 2017
Why effective through-channel marketing is key to vendor success

Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative [...]

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Powered by BroadSoft leading the way
10 November 2017
Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program.

[...]

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Not One, but Two IMA Circle of Excellence Awards
10 September 2017
Not One, but Two IMA Circle of Excellence Awards

We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards [...]

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OneGTM has been shortlisted for best channel initiative at the B2B awards
22 August 2017
OneGTM has been shortlisted for best channel initiative at the B2B awards

We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards.

The partner program was [...]

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