22 August 2018
OneGTM life saver
As Saving Lives at Sea started a new series on BBC2 this week, we thought it would be a good time to shine the spotlight on our own OneGTM life saver Tim Hallac.
Tim joined the crew at Chiswick RNLI
17 July 2018
Don’t let your cloud story get lost in the fog
In the rush to grab a piece of the cloud action, too many providers are resorting to generic, high-level messaging that fails to cut through. Given the multi-dimensional nature of the cloud, IT [...]
19 April 2018
Partner engagement: what’s your story?
A common issue we hear when talking to vendors is the low level of engagement from many of their channel partners. Channel leaders are often frustrated that more of their partners aren’t eagerly [...]
16 January 2018
GDPR and the importance of great content
GDPR is fast approaching and while some of the implications for B2B marketing are still being debated, what seems clear is that it will further increase the importance of distinctive and insightful [...]
20 December 2017
Celebrating a successful 2017 with the OneGTM team
To celebrate another great year, the extended OneGTM team recently got together to review the last 12 months and look forward to what the new year will bring. With the team being spread across the UK [...]
13 December 2017
No vendor is an island
“No man is an island” wrote English poet, John Donne, in the 17th century. Well if he’d been writing in the 21st century he could also have written that “no vendor is an island”, because it’s [...]
28 November 2017
Why effective through-channel marketing is key to vendor success
Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative [...]
10 November 2017
Powered by BroadSoft leading the way
Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program.
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10 September 2017
Not One, but Two IMA Circle of Excellence Awards
We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards [...]
22 August 2017
OneGTM has been shortlisted for best channel initiative at the B2B awards
We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards.
The partner program was [...]