To celebrate another great year, the extended OneGTM team recently got together to review the last 12 months and look forward to what the new year will bring. With the team being spread across the UK [...]
“No man is an island” wrote English poet, John Donne, in the 17th century. Well if he’d been writing in the 21st century he could also have written that “no vendor is an island”, because it’s [...]
Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative [...]
Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program.
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We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards [...]
We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards.
The partner program was [...]
We’re delighted to announce that OneGTM won the CRN 2017 award for Best Channel Marketing Agency. This is the second time in four years we’ve won this prestigious award which is something we’re all [...]
We are thrilled to announce that OneGTM has been shortlisted for the CRN best channel marketing agency awards 2017.
Change has impacted every aspect of B2B technology channel marketing in recent years. Technology has changed dramatically with the shift to the cloud, and the growing importance of areas such as IoT [...]
In times past, putting together a campaign for the channel probably consisted of not much more than cobbling together some email copy, a call out script and some product collateral, and shipping it [...]
