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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Why effective through-channel marketing is key to vendor success
28 November 2017
Why effective through-channel marketing is key to vendor success

Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative [...]

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Powered by BroadSoft leading the way
10 November 2017
Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program.

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Not One, but Two IMA Circle of Excellence Awards
10 September 2017
Not One, but Two IMA Circle of Excellence Awards

We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards [...]

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OneGTM has been shortlisted for best channel initiative at the B2B awards
22 August 2017
OneGTM has been shortlisted for best channel initiative at the B2B awards

We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards.

The partner program was [...]

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Channel Marketing Agency of the Year….again!
03 July 2017
Channel Marketing Agency of the Year….again!

We’re delighted to announce that OneGTM  won the CRN 2017 award for Best Channel Marketing Agency. This is the second time in four years we’ve won this prestigious award which is something we’re all [...]

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OneGTM nominated for CRN best channel marketing agency 2017
08 May 2017
OneGTM nominated for CRN best channel marketing agency 2017

We are thrilled to announce that OneGTM has been shortlisted for the CRN best channel marketing agency awards 2017.

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Infographic: The secrets to succesful through-channel marketing
09 March 2017
Infographic: The secrets to succesful through-channel marketing

Change has impacted every aspect of B2B technology channel marketing in recent years. Technology has changed dramatically with the shift to the cloud, and the growing importance of areas such as IoT [...]

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eGuide: Drive growth through the channel
08 March 2017
eGuide: Drive growth through the channel

In times past, putting together a campaign for the channel probably consisted of not much more than cobbling together some email copy, a call out script and some product collateral, and shipping it [...]

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The power of alignment – top of CMOs’ agenda for 2017
14 February 2017
The power of alignment – top of CMOs’ agenda for 2017

Recent research from the Aberdeen Group revealed that sales and marketing alignment is a primary factor determining marketing success and is at the top of the CMO’s agenda for 2017. At OneGTM this is [...]

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Mabox merges with OneGTM
10 January 2017
Mabox merges with OneGTM

We’re pleased to announce that OneGTM has merged with B2B marketing specialists, Mabox. The combined company will now be going to market with a unified offering under the OneGTM brand.

OneGTM and [...]

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