Once upon a time, in a technology industry far, far away, vendors did marketing, and channel partners did selling. The vendors generated the demand, resellers fulfilled it. But times have changed. [...]
Convergence is an important trend across many areas of the technology industry. Yet taking converged solutions to market presents a distinct set of challenges, which are not always recognised. In [...]
As I’ve written about previously, the ICT channel is currently having to deal with change from multiple directions – the move to cloud, the growing importance of managed services, the continued [...]
This year’s Christmas Party certainly did not disappoint.
To make a change from our usual London-based festive celebrations, this year we decided to take a day trip to the capital of chocolate, beer [...]
Anybody involved in the marketing and selling of business technology knows that the rules of the game have changed dramatically in the last few years. Traditional push-based marketing is generating [...]
Channel marketing budgets are constantly under pressure as vendors seek to adapt their approach to reflect the changing B2B buying landscape. However many vendors could make their channel marketing [...]
Liz, Tim and Sarah competed in the Ealing 2015 Half Marathon this weekend and have just about recovered from the experience to tell the story.
Thinking it would be good team building activity, at the [...]
In the last decade the rules of the game of technology sales and marketing have changed dramatically. Effective go-to-market collaboration between vendors and channel partners is more
Simultaneous technological and social transformations over the last decade have fundamentally changed the way in which B2B customers buy technology. With traditional sales and marketing approaches [...]
If a picture tells a thousand words, then an infographic is priceless.
