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Same brand… Just better

07 October 2012 | Phil Brown

The IT and Telecoms market is constantly changing, updating and expanding, and, therefore, if the companies within this sector wish to continue thriving they must too. Following on from a previous rebrand 5 years ago, hSo believed it was time to modify their image and adapt the way they display their brand and service information to customers. As well as tweaking their logo, hSo wanted to refresh the look and feel of their collateral in order to make it more digestible for their target audience. However, in doing this, hSo did not want to diverge to far from current brand perceptions and thus make themselves unrecognisable within the market place.

What we then endeavoured to create was a fresher, unified look across hSo’s marketing materials. An updated logo was created as well as adaptations for use across a number of different applications including business tools, service offerings and partner offerings. Brochures were modified to help tell a story instead of just list facts so as to help the audience understand hSo’s service offering more readily. Diagrammatic representations were developed to illustrate service areas and were paired with new imagery and a modified colour scheme to bring new life to the brand. This design style was then used to develop a corporate presentation template and other corporate materials, therefore ensuring consistency of the brand.

A large number of hSo’s services are ‘cloud compatible’ and, with cloud based services becoming more and more prominent in the market, this was an advantage which hSo wish to promote more heavily. Alongside the brand refresh, we looked to develop a ‘mark’ to highlight this compatibility – a stamp of assurance – which is can be used across relevant products and services and those of its partners to promote them as “cloud ready”.

The services we provided have helped hSo progress forward with modern, fresh and effective marketing collateral.

If you feel your brand needs a slight update or completely new look, please get in touch.