The latest research shows the market for all things cloud – whether its services, infrastructure, tools or applications – continues to grow rapidly. But with the market getting more crowded, and the [...]
With 66% of B2B buyers saying it's important that a supplier's messaging speaks directly to the needs of their industry, it's not surprising that verticalisation is currently high on the agenda of [...]
The concept of a Campaign-in-a-Box has become a popular component of vendor through-channel marketing programmes in recent years. However, what’s in the box isn’t always a source of delight for [...]
We are delighted to announce that OneGTM has won gold twice at this year's B2B Marketing Awards, for the Best-Limited Budget Campaign and the Best Channel Initiative, with our impactful [...]
Through-channel marketing has never been more important. Vendors use it to get cut through in competitive markets by leveraging channel partners’ unrivalled understanding of customer needs. But not [...]
Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, [...]
The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Joint propositions, collaboration, [...]
Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 89% of business decision-makers saying that thought leadership is effective in enhancing [...]
Vertical B2B marketplaces are having a significant impact across many industries, no longer just confined to low value, commodity purchases, but increasingly used for complex, high value sales. This [...]
Let’s say you’re a B2B tech company wanting to target the C-suite of enterprises with 500 to 1,499 employees. You aim to develop content that doesn’t just catch their attention, but engages them to [...]
