Go-to-market strategies that really cut through the noise are increasingly difficult to implement due to an increasing number of moving parts. Today's marketers understand the importance of data & [...]
With 66% of B2B buyers saying it's important that a supplier's messaging speaks directly to the needs of their industry, it's not surprising that verticalisation is currently high on the agenda of [...]
Let’s say you’re a B2B tech company wanting to target the C-suite of enterprises with 500 to 1,499 employees. You aim to develop content that doesn’t just catch their attention, but engages them to [...]
For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one. Changes in who’s making tech [...]
In our recent eGuide, The Power of Verticals we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this [...]
Tech firms have been taking a vertical approach to B2B marketing for some time now. Big names – such as Microsoft, Oracle, IBM, Cisco and SAP – make major investments in their vertical GTM. The [...]
