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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

The benefits of vertical marketing
09 November 2020
The benefits of vertical marketing

Let’s say you’re a B2B tech company wanting to target the C-suite of enterprises with 500 to 1,499 employees. You aim to develop content that doesn’t just catch their attention, but engages them to [...]

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The drivers behind verticalisation
05 November 2020
The drivers behind verticalisation

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one. Changes in who’s making tech [...]

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How vertical should you be?
30 October 2020
How vertical should you be?

Verticalisation is currently high on the agenda of many CMOs and Sales Leaders. One of the key questions they’re addressing is what degree of vertical marketing is right for their business. It’s by [...]

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Channels are going vertical, vendors need to get aligned
27 October 2020
Channels are going vertical, vendors need to get aligned

In our recent eGuide, The Power of Verticals we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this [...]

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4 key considerations for vertical go-to-market success
22 October 2020
4 key considerations for vertical go-to-market success

Tech firms have been taking a vertical approach to B2B marketing for some time now. Big names – such as Microsoft, Oracle, IBM, Cisco and SAP – make major investments in their vertical GTM. The [...]

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