Our sister agency Mabox have done it again and been shortlisted for the fourth time this awards season! We are pleased to announce that after some fierce competition, Mabox have been shortlisted for ‘best content marketing solution of the year’ for our Dynamic Subscriptions Campaign for The Grocer, the leading publication for William Reed Business Media. Due to its success, the campaign is now in its third year of circulation, having recently been re-launched with a completely new look and feel.
The objective of the campaign was to target the right content at the right people, to achieve cut-through and secure more subscriptions to the magazine. The campaign used cross-media technology including print, web and email to create new personalised communications and target each individual with content specifically relevant to them. It bought a unique approach to the publishing sector and achieved the holy grail of targeting the right people, with the right message, at the right time and place. It produced excellent results with a subscription rate of 1.45%, 14 times higher than any of their previous marketing activity.
