Thought leadership is an increasingly vital tool in B2B marketing. It can offer a range of benefits, from increasing brand awareness to market positioning to demand generation. However many organisations struggle to deliver fully joined up thought leadership-led programmes, and as a result fail to convert their insights and opinions into pipeline and sales.
Our From Thought Leadership To Revenue workshop is designed to help organisations understand the steps required to build a successful thought leadership programme and gives them the opportunity to build a high-level plan of action in a facilitated environment.
The workshop is based on our proven From Thought Leadership to Revenue framework, which offers a structured approach to building an end-to-end thought leadership programme that actually delivers results.
Participants will have the opportunity to review their existing activities, identify gaps and areas of weakness, and build a more robust platform for delivering a successful programme.
The workshop will be highly interactive and facilitated by The Channel Partnership’s Strategy & Planning Director, Phil Brown, who has worked with many leading companies on developing successful insight-led marketing programmes.
Who’s it for?
Sales and marketing leadership teams operating within B2B markets, who wish to develop a new thought leadership led marketing programme or refresh an existing programme.
What are the objectives?
The workshop is designed to enable participants to:
- Understand the key elements of a thought leadership programme intended to drive incremental demand
- Review existing activities and identify gaps in existing knowledge and resources
- Build a high-level thought leadership plan, including the point of view, content plan, sales enablement, and communications plan
- Agree the actions required to build a complete plan
Logistics and timing
The workshop would typically be delivered at the client’s own site, depending on the availability of suitable facilities. Off-site venues can be arranged.
The workshop is designed to be a full day session, e.g. 9am – 5pm
To find out more about our workshops, or how OneGTM can help you, speak to a member of our team by calling 0203 6931211 or e-mailing us here.