Account Based Marketing (ABM)
Getting personal to get results
ABM offers huge potential benefit when executed well, enabling you to engage the right decision-makers in the accounts where your biggest opportunities are. But done badly, it can also consume lots of budget without generating much in return.
Creating ABM programmes that generate an outstanding ROI requires a robust strategy, data-driven insight, highly relevant messaging, compelling content, intelligent use of MarTech and effective sales engagement and enablement. We integrate all of these elements to deliver highly-targeted ABM programmes that actually produce results.
We’ve delivered successful ABM programmes for a range of industry leaders across the tech and communications sectors.
The difference we've made
To position Centrica Business Solutions as thought leaders in the emerging electric vehicle (EV) enablement space, OneGTM helped them define their proposition, build a strong story and developed regionalised thought leadership white papers.
Vodafone needed to change the way it was perceived by business customers. OneGTM worked closely with Vodafone’s Group Enterprise Marketing team over a 12-month period to build a marketing framework and toolkit that support Vodafone’s repositioning.
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