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Our Expertise

Account Based Marketing (ABM)

Getting personal to get results

ABM offers huge potential benefit when executed well, enabling you to engage the right decision-makers in the accounts where your biggest opportunities are. But done badly, it can also consume lots of budget without generating much in return.

Creating ABM programmes that generate an outstanding ROI requires a robust strategy, data-driven insight, highly relevant messaging, compelling content, intelligent use of MarTech and effective sales engagement and enablement. We integrate all of these elements to deliver highly-targeted ABM programmes that actually produce results.

We’ve delivered successful ABM programmes for a range of industry leaders across the tech and communications sectors.

The difference we've made

To position Centrica Business Solutions as thought leaders in the emerging electric vehicle (EV) enablement space, OneGTM helped them define their proposition, build a strong story and developed regionalised thought leadership white papers.

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Vodafone needed to change the way it was perceived by business customers. OneGTM worked closely with Vodafone’s Group Enterprise Marketing team over a 12-month period to build a marketing framework and toolkit that support Vodafone’s repositioning.

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Let’s talk

Got a specific go-to-market issue you’d like our opinion on? Not sure if we can help, but think it might be worth checking us out anyway?

We’re always happy to pick up the phone, jump on a video call or talk by email.

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