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Our Expertise

Cloud sector

Helping cut through in the cloud

The market for cloud services is still growing rapidly, but a booming market has quickly become an intensely competitive one. To cut through to the buyers you need to reach requires distinctive messaging and a clear-eyed GTM strategy.

We’ve worked with many leading cloud providers, spanning infrastructure, connectivity, tools and applications, and we bring that experience to bear to help our clients stand out in a crowded market. From insight, strategy and proposition development to channel recruitment, sales enablement and demand generation, we help cloud providers achieve their go-to-market goals, driving pipeline and delivering sales.

Smarter Cloud Marketing for Cloud Service Providers: eGuide

A booming cloud market has led to a degree of complacency in the way cloud services are marketed. But with the market getting more crowded, and low-hanging customer fruit largely picked, cloud providers are being challenged to get smarter with their go-to-market approach.

In our eGuide we look at five areas that any cloud provider needs to be considering to ensure sustained success in a competitive market.

The difference we've made

OneGTM helped MHR launch a new flagship product – People First HR & payroll platform – enabling it to address new markets with a disruptive offering reflecting the way the world of work is changing.

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Going to market with partners is a central part of Equinix’s strategy. OneGTM developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important EMEA partners.

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Let’s talk

Got a specific go-to-market issue you’d like our opinion on? Not sure if we can help, but think it might be worth checking us out anyway?

We’re always happy to pick up the phone, jump on a video call or talk by email.

Get in touch