Create Compelling Stories and Propositions
Delivering relevance and firing imaginations
However great a product or service may be, you can’t create demand unless you communicate why it’s relevant to your target customers. You need to demonstrate how you’ll create value by solving their challenges or opening up new opportunities. And you need to do it all in a way that fires their imagination.
We’ll create stories that engage customers by talking about the stuff that really matters to them, in a way that resonates. We’ll help you define the points of view that position you as a distinctive, authoritative voice in your industry. And we’ll ensure that you can clearly articulate your value proposition, then back it up with real substance.
Our specialist expertise
Typical projects we undertake for our clients include:
- Market stories that support brand positioning
- Product and service propositions
- Opinion and insight-led messaging for thought leadership programmes
- ‘To partner’ propositions
- Joint proposition development for alliances and channels
The difference we’ve made
To position Centrica Business Solutions as thought leaders in the emerging electric vehicle (EV) enablement space, OneGTM helped them define their proposition, build a strong story and developed regionalised thought leadership white papers.
Going to market with partners is a central part of Equinix’s strategy. OneGTM developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important EMEA partners.
Let’s talk about your proposition
If you’re not getting the customer engagement you want, or your value propositions aren’t standing out, get in touch now or book a call at whatever time suits you best.
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