Enable your Partners and Sales Teams
Educating, enthusing and equipping the sharp end
Too many marketing programmes treat sales and channel enablement as an afterthought. But there’s little point building great awareness and generating inbound leads if your channel partners and sales teams aren’t educated, enthused and equipped to successfully convert interest into sales.
We’ll work with you to ensure that the customer buying journey is understood by everyone, and that your sales channels are equipped with the knowledge and the tools they need at each stage of their engagement with prospects. Whatever sales model is right for your market – challenger, consultative, strategic or solution – we’ll ensure your sellers have the insights and the tools they need to succeed.
Our specialist expertise
Typical projects we undertake for our clients include:
- Sales enablement tools (including playbooks, talking points and videos)
- Sales presentations
- Outbound calling and conversation guides
- Sales training materials
- Competitive ‘how to win’ cards
- Through-channel campaign toolkits
The difference we’ve made
SALTO wanted to recruit new channel partners for its new product, Clay, the world’s first cloud-based, wireless electronic locking solution for the SMB market. OneGTM developed a series of impressive playbooks that successfully recruited and educated various channel partners.
HPE & Scality wanted to drive sales into key verticals with a compelling, joint value proposition. OneGTM helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.
Let’s talk about sales enablement
If you’d like to know more about how we can educate, enthuse and equip your channels and sales teams to make more sales, get in touch now or book a call at whatever time suits you best.
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