Recruit and Engage Channel Partners
Building a scalable and sustainable channel
In today’s tech industry where disruption runs riot and the channel landscape is constantly shifting, how can you ensure you have the right routes-to-market to achieve your goals?
Leveraging our extensive channel experience and proven frameworks, we’ll help you build a scalable and sustainable channel that supports your growth objectives. We’ll work closely with your teams to identify the right types of partners to work with, define your partner proposition and build the programmes and tools you need to attract and engage those partners.
Our specialist expertise
Typical projects we undertake for our clients include:
- Channel landscape analysis and segmentation
- Defining routes-to-market strategies
- Building partner propositions
- Developing partner recruitment campaigns
- Designing partner programmes and incentive schemes
- Planning and executing channel communications
The difference we’ve made
PFU (EMEA) Limited needed to cut through the competitive noise bombarding its channel partners in a crowded market while protecting its market-leading position. OneGTM created a long-running incentive campaign that delivered record partner engagement.
Symantec recognised that partnerships were key to the growth of its managed security services business. OneGTM designed and built an end-to-end partner engagement programme which helped dramatically shorten the time to revenue for new partners.
Let’s talk about your channel
If you’re not sure whether you’re using the right routes-to-market or you’re looking to scale your existing channel, get in touch now or book a call at whatever time suits you best.
Get insights in your inbox
Sign up to stay in touch with our latest thinking.