Understand your market and customers
Gaining actionable insights
Good insight is critical for gaining a thorough understanding of your market, channels and customers. But all too often, organisations fall back on received internal wisdom and outdated assumptions, severely limiting the possibility of the breakthrough thinking that can mean the difference between failure and success.
Our approach is all about delivering the actionable insights you need to inform your go-to-market strategy. We’ll identify the trends and drivers impacting a particular segment, the needs and behaviours of your target customers, and the requirements and expectations of your channel partners.
Our specialist expertise
Typical projects we undertake for our clients include:
- Vertical market research and analysis
- Competitive positioning and capabilities analysis
- Competitor messaging reviews
- Customer needs and attitudes research
- Channel partner surveys
- Routes-to-market analysis
The difference we've made
To position Centrica Business Solutions as thought leaders in the emerging electric vehicle (EV) enablement space, OneGTM helped them define their proposition, build a strong story and developed regionalised thought leadership white papers.
Red Hat and Symantec have partnered to offer customers a secure, robust and flexible path to the next generation IT infrastructure. OneGTM worked with the combined team to help define their joint propositions, create a go-to-market plan and build tools to drive demand.
Let’s talk about insights
If you’re not getting the go-to-market results you want, it could well be down to a lack of relevant insights. If you’d like to talk about how you can better understand your market and customers, get in touch now or book a call at whatever time suits you best.
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