Our work | One GTM

Sharing AVMI’s Vision: Creating a Hard-Hitting Corporate Video

AVMI, a leading global AV integrator, have delivered some of the world’s most specialist and innovative Audiovisual projects. To showcase their unrivalled expertise in AV design and technology, AVMI wanted to create a hard-hitting corporate video.

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Capturing the imagination of resellers

PFU (EMEA) Limited needed to cut through the competitive noise bombarding its channel partners in a crowded market. To protect its market-leading position, PFU needed to increase channel engagement and sales. Together, we created a long-running incentive campaign that revolved...

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Helping Samsung to change the channel mindset

Traditionally perceived by both the channel and end-users as primarily a hardware provider, Samsung made the strategic decision to put more emphasis on selling mobile device-based business solutions. The aim was to grow market share and building stronger channel engagement...

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Helping Centrica Business Solutions realise the potential of distributed energy

Centrica Business Solutions - a new business within the Centrica group – needed to build a compelling market story to support its go-to-market strategy. We helped the client build a comprehensive messaging framework, including strong vertical propositions, and developed a ...

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Time for change: raising Hanseaticsoft’s media profile

Hanseaticsoft, a leading provider of maritime software, wanted to increase its media presence and promote its flagship technology, Cloud Fleet Manager. OneGTM successfully built relationships with high-quality maritime publications and created an integrated and cohesive PR and Marketing campaign focusing on key issues ...

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Using video to bring to life Equinix’s offering across 10 European metros

Equinix Metro Connect services provide highly reliable network connectivity across multiple IBX data centres in a metropolitan area, enabling its customers to reach a wide variety of business partners present in the same metros but not the same IBX location. ...

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Building strong joint propositions for Equinix and partners

Going to market with partners is a central part of Equinix’s strategy. OneGTM developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important EMEA partners, and then supported execution by developing joint customer-facing collateral.

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Helping C-MAR stand out in the offshore sector

We helped CMAR create new messaging and brand frameworks, followed by a content marketing plan and a range of go-to-market tools, that achieved their objectives.

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Communicating the joint value of Equinix and Google

We developed a highly impactful, animated video to communicate the value of Equinix and Google’s joint offering to prospective customers and partners.

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Delivering successful through-partner marketing campaigns for BroadSoft

We created the insights, strategy, content and partner toolkit for an issue-led campaign targeting the end-to-end buying journey.

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Building three-way vertical propositions for Hewlett Packard Enterprise & Scality

We helped HPE & Scality develop a joint proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.

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Unlocking new growth opportunities for Becrypt

Becrypt wanted to drive sales of data protection products in the commercial sector. We developed a campaign strategy, and produced a fully integrated campaign.

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The Vodafone Ready Business Center

We created a visual identity to link every element of the customer experience together and created assets for Vodafone to provide an engaging end-to-end customer experience around the Ready Business Center.

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Insight-led MSP campaign for CA Technologies

We worked with CA to deliver an insight-led campaign, which focused on what MSPs need to do to survive and thrive in the new ‘Application Economy’.

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Driving demand through the Avnet HP channel

We designed and built a through-channel campaign toolkit to help Avnet drive increased sales of HP Converged Storage solutions.

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Helping Symantec and Red Hat build a successful partnership

We worked with the combined team to help define their joint propositions, create a go-to-market plan and build tools to drive demand.

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Clay by SALTO

OneGTM developed a series of playbooks for SALTO’s new product Clay, the world’s first cloud-based, wireless electronic locking solution for the SMB market.

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Repositioning Vodafone in the enterprise market

We built a complete marketing framework and set of tools to support Vodafone's enterprise strategy.

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Symantec partner engagement programme

We built an end-to-end Partner Engagement Programme which shortened the time to revenue for new partners.

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Cable&Wireless Worldwide vertical GTM strategy

Cable & Wireless Worldwide Verticals - We provided end-to-end support to help develop and implement a vertical go-to-market strategy.

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AboveNet partner programme

we developed a European partner programme to raise awareness of AboveNet within targeted organisations.

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Telstra Global

OneGTM accelerated Telstra's channel programme by launching a unique ‘Millionaire’s Buy Back’ scheme.

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Symantec MSP channel programme

We worked with Symantec to develop a new go-to-market strategy for .Cloud to attract new channel partners.

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Engage

We helped Engage develop a strategic marketing framework as well as a set of propositions and go-to-market plans to address each of Engage’s priority opportunities.

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AboveNet demand generation

A high quality lead generation campaign - 'Business is better when you are connected – You already are’.

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Experian

We developed a go-to-market proposition and messaging framework to launch their Customer Lifecycle Management bundled solution.

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UKHO channel programme

We developed an engaging multi-tiered platform as well as a core sales and marketing toolkit to support the Admiralty channel.

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Cable&Wireless Worldwide demand generation

We created a highly personalised direct mail piece to target and engage with businesses within close proximity of the new data centre.

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We know we’re only as good as our last project. We’re proud that our list of successful last projects keeps on growing.

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