Our work | One GTM

Positioning Centrica Business Solutions as a thought leader in a new market

PFU (EMEA) Limited needed to cut through the competitive noise bombarding its channel partners in a crowded market. To protect its market-leading position, PFU needed to increase channel engagement and sales. Together, we created a long-running incentive campaign that revolved...

view

Sharing AVMI’s Vision: Creating a Hard-Hitting Corporate Video

AVMI, a leading global AV integrator, have delivered some of the world’s most specialist and innovative Audiovisual projects. To showcase their unrivalled expertise in AV design and technology, AVMI wanted to create a hard-hitting corporate video.

view

Capturing the imagination of resellers

PFU (EMEA) Limited needed to cut through the competitive noise bombarding its channel partners in a crowded market. To protect its market-leading position, PFU needed to increase channel engagement and sales. Together, we created a long-running incentive campaign that revolved...

view

Helping Samsung to change the channel mindset

Traditionally perceived by both the channel and end-users as primarily a hardware provider, Samsung made the strategic decision to put more emphasis on selling mobile device-based business solutions. The aim was to grow market share and building stronger channel engagement...

view

Helping Centrica Business Solutions realise the potential of distributed energy

Centrica Business Solutions - a new business within the Centrica group – needed to build a compelling market story to support its go-to-market strategy. We helped the client build a comprehensive messaging framework, including strong vertical propositions, and developed a ...

view

Time for change: raising Hanseaticsoft’s media profile

Hanseaticsoft, a leading provider of maritime software, wanted to increase its media presence and promote its flagship technology, Cloud Fleet Manager. OneGTM successfully built relationships with high-quality maritime publications and created an integrated and cohesive PR and Marketing campaign focusing on key issues ...

view

Using video to bring to life Equinix’s offering across 10 European metros

Equinix Metro Connect services provide highly reliable network connectivity across multiple IBX data centres in a metropolitan area, enabling its customers to reach a wide variety of business partners present in the same metros but not the same IBX location. ...

view

Building strong joint propositions for Equinix and partners

Going to market with partners is a central part of Equinix’s strategy. OneGTM developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important EMEA partners, and then supported execution by developing joint customer-facing collateral.

view

Helping C-MAR stand out in the offshore sector

We helped CMAR create new messaging and brand frameworks, followed by a content marketing plan and a range of go-to-market tools, that achieved their objectives.

view

Communicating the joint value of Equinix and Google

We developed a highly impactful, animated video to communicate the value of Equinix and Google’s joint offering to prospective customers and partners.

view

Delivering successful through-partner marketing campaigns for BroadSoft

We created the insights, strategy, content and partner toolkit for an issue-led campaign targeting the end-to-end buying journey.

view

Building three-way vertical propositions for Hewlett Packard Enterprise & Scality

We helped HPE & Scality develop a joint proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.

view

Unlocking new growth opportunities for Becrypt

Becrypt wanted to drive sales of data protection products in the commercial sector. We developed a campaign strategy, and produced a fully integrated campaign.

view

The Vodafone Ready Business Center

We created a visual identity to link every element of the customer experience together and created assets for Vodafone to provide an engaging end-to-end customer experience around the Ready Business Center.

view

Insight-led MSP campaign for CA Technologies

We worked with CA to deliver an insight-led campaign, which focused on what MSPs need to do to survive and thrive in the new ‘Application Economy’.

view

Driving demand through the Avnet HP channel

We designed and built a through-channel campaign toolkit to help Avnet drive increased sales of HP Converged Storage solutions.

view

Helping Symantec and Red Hat build a successful partnership

We worked with the combined team to help define their joint propositions, create a go-to-market plan and build tools to drive demand.

view

Clay by SALTO

OneGTM developed a series of playbooks for SALTO’s new product Clay, the world’s first cloud-based, wireless electronic locking solution for the SMB market.

view

Repositioning Vodafone in the enterprise market

We built a complete marketing framework and set of tools to support Vodafone's enterprise strategy.

view

Symantec partner engagement programme

We built an end-to-end Partner Engagement Programme which shortened the time to revenue for new partners.

view

Cable&Wireless Worldwide vertical GTM strategy

Cable & Wireless Worldwide Verticals - We provided end-to-end support to help develop and implement a vertical go-to-market strategy.

view

AboveNet partner programme

we developed a European partner programme to raise awareness of AboveNet within targeted organisations.

view

Telstra Global

OneGTM accelerated Telstra's channel programme by launching a unique ‘Millionaire’s Buy Back’ scheme.

view

Symantec MSP channel programme

We worked with Symantec to develop a new go-to-market strategy for .Cloud to attract new channel partners.

view

Engage

We helped Engage develop a strategic marketing framework as well as a set of propositions and go-to-market plans to address each of Engage’s priority opportunities.

view

AboveNet demand generation

A high quality lead generation campaign - 'Business is better when you are connected – You already are’.

view

Experian

We developed a go-to-market proposition and messaging framework to launch their Customer Lifecycle Management bundled solution.

view

UKHO channel programme

We developed an engaging multi-tiered platform as well as a core sales and marketing toolkit to support the Admiralty channel.

view

Cable&Wireless Worldwide demand generation

We created a highly personalised direct mail piece to target and engage with businesses within close proximity of the new data centre.

view

We know we’re only as good as our last project. We’re proud that our list of successful last projects keeps on growing.

Subscribe to our newsletter