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Sharing AVMI’s Vision: Creating a Hard-Hitting Corporate Video

AVMI wanted to concretize their position as a leader in the Audio Visual industry by creating their first corporate video. To showcase their unrivalled expertise in AV design and technology, OneGTM developed a hard-hitting video asset.

The Client

AVMI have been at the forefront of using AV technology in innovative ways for over 30 years. They have completed a wide range of specialist projects through the years and won first place at the InAVation Awards in 2019 for the Corporate Facility of the Year, for the design and delivery of ‘special areas’ for Bloomberg’s London HQ, such as their Network Operations Centre, the Walbrook Dining Room and 15 training and flex rooms.

The Challenge

AVMI wanted to create a hard-hitting corporate video that would clearly showcase the value of their AV services to their prospective customers while positioning them as a credible and dominant player in the AV industry. Being the first of its kind for AVMI, this corporate video had to tell their story in a powerful, visually impactful way, while inspiring pride in their company culture, attracting likeminded talent, and promoting the company’s services.

Our Solution

We worked alongside the AVMI marketing team to develop and articulate the company story that underpinned the corporate video. Rather than telling viewers about AVMI, we thought it more impactful to show them. Their outstanding history of innovation needed to be brought to life through a creative visual treatment, and an arresting soundtrack. Our creative team sourced Welshly Arms’ “Legendary” track that seamlessly supported the messaging we had developed and added the emotive kick that AVMI wanted.

We incorporated footage of countless remarkable projects that AVMI delivered, including the modernising of AMTrust International’s office environment to drive employee productivity, the creation of Rocketspace’s new London co-working tech campus, and the development of both the Conde Nast and Rathbones new headquarters.

The Results

The video went live on AVMI's website, and was promoted on their LinkedIn by various company stakeholders. The overall sentiment was extremely positive thus far.

What the client said...

We’ve worked with the One GTM team now for a few years and are always blown away by the quality of their ideas. It was an absolute pleasure working with OneGTM on our corporate video. They understood our requirements from the get-go, were happy to incorporate our ideas and they worked tirelessly to ensure we got a video that would wow our audience.

Since launching the video (6 days ago), the feedback has been nothing but positive and so many of our employees have said how the video makes them feel proud to work at AVMI. Absolutely smashing job, thank you!

Meghan van Zyl, Marketing Manager at AVMI

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