Experian

Experian needed OneGTM to help them plan and implement the launch of their Customer Lifecycle Management bundled solution. We developed a go-to-market proposition and messaging framework, specifically aimed at mobile telecommunications providers.

We developed a go-to-market proposition and messaging framework to launch their Customer Lifecycle Management bundled solution.

The client

Experian is a leading global information services company, providing data and analytical tools to individuals and enterprise clients around the world.

The requirement

Experian operates across a number of different business sectors, providing multiple products and services within each. As well as individual offerings, Experian is now packaging these together to provide full solutions aimed at tackling specific business issues for specific industries. The brand needed an agency who could help them plan and implement the launch of their Customer Lifecycle Management bundled solution.

The project

We developed a go-to-market proposition and messaging framework, specifically aimed at mobile telecommunications providers. Having achieved buy-in, we then created our overarching creative theme: ‘A sharper focus for a sharper edge’. This provided the platform for developing a range of tools to support and enable the sales team to engage with and sell to the target telco market. These tools included printed literature, on-screen presentations and animated video content.

The outcome

Following the success of our first proposition aimed at telcos, our overarching creative theme is being extended to multiple target audiences. We have also been engaged to roll out similar projects for several different Experian business areas.

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