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Time for change: raising Hanseaticsoft’s media profile

Hanseaticsoft wanted to increase its media presence and promote its flagship technology, Cloud Fleet Manager. OneGTM successfully built relationships with high-quality maritime publications and created an integrated and cohesive PR and Marketing campaign focusing on key issues facing global shipping companies.

The Client

Hanseaticsoft offers a cloud-based ship management solution, which allows shipping companies to have an all in one software solution. This is an innovative system within the shipping industry and one that aims to transform the market.

The Challenge

Hanseaticsoft has grown quickly, increasing its number of employees from 35 to more than 50 in 2017 and opening a new office in Copenhagen with another planned for Singapore.

In March 2017, Lloyd’s Register, one of the world’s largest ship classification societies invested in the software company. This sparked the need for more media exposure to support the company’s international growth ambitions.

Our Solution

We created an integrated and cohesive PR and Marketing campaign focused on key issues facing global shipping companies and how technology can address these challenges.

We produced an editorial features calendar, with insights from journalists on their topics of interest and created a press kit and extensive media list of key global media targets.

We launched Hanseaticsoft in the media, arranged interviews for the CEO with target media, promoted stories about their business growth, investment and software, promoted customer case studies, product announcements and a range of opinions articles – activity which has transformed the company’s media profile, positioning them as industry experts on shipping technology.

The Results

In just 12 months, Hanseaticsoft has become an established name in the maritime and shipping press.

97 pieces of press coverage in high quality international and UK publications

8 pieces of press coverage a month

A series of interviews with Tradewinds Shipping Watch and Hellenic Shipping News

What the client said...

Having had mixed experience with agencies in the past we are very happy that we’ve found a reliable partner with maritime expertise in OneGTM. We have noticeably increased the international awareness for our products and entered new markets.

Whether positioning, industry insights or creating compelling articles - Tim and his team really get things done!

Max Hagemann, Head of PR and Marketing, Hanseaticsoft GMBH

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