Skip to content

UKHO channel programme

UKHO wanted to extend their recent success to the digital navigation channel. OneGTM developed a progressive and engaging multi-tiered platform as well as a core sales and marketing toolkit to support the channel.

The Client

UKHO – the United Kingdom Hydrographic Office – was established in 1795 by order of George III to counter the “difficulties and dangers to His Majesty’s fleet in the navigation of ships”. They have since become the market leaders for supplying navigational charts to the maritime industry.

The Challenge

Having enjoyed many years of successfully selling their Admiralty range of paper navigational charts, UKHO was faced with the challenge of extending that market success in the new era of digital navigation. UKHO needed to equip the channel with the tools and support that would enable them to promote and sell Admiralty products and services in the digital age.

Our Solution

We reviewed, formulated and implemented a full channel programme, turning a flat ‘one-size-fits-all’ structure into a progressive and engaging multi-tiered platform. We developed a core sales and marketing toolkit to support the channel, plus a suite of co-branded tools that enabled distributors to talk directly to end customers – whilst still conveying all of Admiralty’s own key messaging.

These assets were all made available to distributors through the ‘Admiralty Distributor Toolkit’ – an online and on-demand portal which we provided.

The Results

The channel strategy was a great success and has been rolled out across UKHO’s global network. Over 90 distributors now receive marketing support via the Admiralty Distributor Toolkit. With around 60,000 units ordered over the initial 18 months, and a sizeable reduction in the time and costs associated with delivering marketing materials to the channel, the Toolkit has received great buy-in from Admiralty distributors and UKHO staff alike.

What the client said...

They have become an extended member of the UKHO team and have been a huge help in moving projects forward and keeping them to deadlines. They go to great efforts to understand UKHO’s services and our needs and deliver solutions that fit.

Hayley Jopson, Head of Marketing, UKHO

Let’s talk

Got a specific go-to-market issue you’d like our opinion on? Not sure if we can help, but think it might be worth checking us out anyway?

Just want to chat to see if we could hit it off? We’re always happy to pick up the phone, jump on a video call or talk by email.

Get in touch