It was suggested by one client that what would also be helpful was some sort of checklist; to help organisations ensure they were considering the right questions at each stage of the process. Always keen to listen and respond to our clients we went away and developed such a checklist (not pausing for even a nano-second to consider whether this was a way of reducing the amount of support they needed to pay us for!). The checklist can be downloaded here.
While not an exhaustive list we hope this provides a useful set of prompts for anybody attempting to implement a thought leadership-led programme. You can download the full From Thought Leadership To Revenue guide here.
To discuss how OneGTM could help you build a successful thought leadership led marketing programme please call us on 0203 693 1211