01 November 2022
An exciting new chapter
Why OneGTM’s acquisition by Momentum ITSMA will be good for our business, our team and, critically, our clients.
11 October 2022
Standing tall in the land of giants
How tech challengers can fight and win against the industry's big beasts
To a casual observer it might appear as though the tech sector is all about a handful of dominant brands such as Amazon, [...]
23 March 2022
Cutting through in a crowded cloud
The latest research shows the market for all things cloud – whether its services, infrastructure, tools or applications – continues to grow rapidly. But with the market getting more crowded, and the [...]
10 March 2022
How vertical should you be?
With 66% of B2B buyers saying it's important that a supplier's messaging speaks directly to the needs of their industry, it's not surprising that verticalisation is currently high on the agenda of [...]
25 January 2022
Campaigns-in-a-Box: gifts that keep on giving or disappointing fails?
The concept of a Campaign-in-a-Box has become a popular component of vendor through-channel marketing programmes in recent years. However, what’s in the box isn’t always a source of delight for [...]
07 September 2021
10 steps to better through-channel marketing
Through-channel marketing has never been more important. Vendors use it to get cut through in competitive markets by leveraging channel partners’ unrivalled understanding of customer needs. But not [...]
31 August 2021
The seven deadly sins of through-channel marketing
Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, [...]
10 August 2021
Welcome to the new age of through-channel marketing
The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Joint propositions, collaboration, [...]
24 May 2021
Is your 'thought leadership' leading to more sales?
Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 89% of business decision-makers saying that thought leadership is effective in enhancing [...]
17 February 2021
What do vertical marketplaces mean for B2B vendor go-to-market strategy?
Vertical B2B marketplaces are having a significant impact across many industries, no longer just confined to low value, commodity purchases, but increasingly used for complex, high value sales. This [...]