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From eGuides, eBooks and infographics to articles, insights and checklists, here’s where you’ll find a wealth of our market and marketing information and opinions.

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    eGuide – The Power of Verticals
    Demand Generation, Vertical Marketing
    From creating simple, industry-specific landing pages and adapted messaging, to fully separated, go-to-market (GTM) models for each market, the B2B technology sector is increasingly going vertical. [...]
    Infographic – Driving Growth Through the Channel
    Channel Engagement, Channel Marketing
    Through-channel marketing (TCM) has become a vital engine of growth for vendors. With this infographic, you will learn what's driving the change, what common pitfalls do vendors fall in to, and where [...]
    eGuide – Unleash the potential of your channel
    Channel Engagement, Channel Marketing
    Learn how to steer your channel marketing programmes into the fast lane with this eGuide. We give you the knowledge to unleash the potential of your greatest go-to-market asset, with our key [...]
    Infographic – The secrets to successful through-channel marketing
    Routes To Market, Channel Marketing
    From our years of experience working with market-leading vendors, at OneGTM we understand how hard it can be to develop effective through-channel marketing strategies. In this infographic, we give [...]
    eGuide – Why marketing in the marine industry must change
    Routes To Market
    Marine marketing is always evolving, the same as any other industry. In this eGuide, discover what is driving the change behind these changes, why insight-driven content is essential for success in [...]
    Infographic – Is your channel strategy fit-for-purpose?
    Routes To Market, Strategy and Planning
    Routes-to-market in the technology sector are evolving as quickly as the technology itself. Without the right strategy and partners in place, vendors risk becoming as obsolete as the floppy disk. [...]
    eBook – Building a Channel Strategy which is fit for purpose
    Routes To Market, Channel Marketing
    In a market where change is inevitable and unavoidable, building the right route-to-market strategy is key to any technology company’s success. In this eBook, we dive in to what drives change in the [...]
    Checklist – Routes-to-market: Implementation
    Routes To Market
    To ensure that you’re evolving a routes-to-market which is fit for purpose for tomorrow’s market, rather than yesterday's, it’s important that you’re considering a full range of factors. Our [...]
    Checklist – From Thought Leadership To Revenue
    Content, Demand Generation
    A successful thought leadership campaign doesn't happen overnight, it requires planning and careful execution that generates pipeline and sales. Based on our experience of implementing such [...]
    eGuide – From Thought Leadership to Revenue
    Content, Demand Generation
    Thought leadership is increasingly used by businesses across a wide range of sectors as a way to gain access to hard-to-reach decision-makers. In this guide, you will learn why it has become so [...]
    Cheat sheet – Intelligent partnering
    Channel Engagement, Content, Channel Marketing
    Partnering is critical to success in the technology industry. Yet many vendors struggle to build the right types of engagements with partners and as a result fail to realise the potential of their [...]
    Article – Sales and marketing: best of enemies or sworn friends?
    Channel Engagement
    The dynamic between sales and marketing teams in b2b is an usual one, often seen as fraught and laden with suspicion, despite sharing a common purpose. Based on our research in to this relationship, [...]
    Article – Building a compelling partner proposition
    Channel Engagement, Proposition and Messaging, Partner Engagement
    Many B2B tech companies leverage an indirect channel as part of their route-to-market strategy, however many indirect strategies leave a lot to be desired and fail to deliver the expected results. [...]
    Article – What channels need to succeed
    Channel Engagement, Channel Marketing
    In partnership with The Leadership Foundation, OneGTM carried our the 2012 ‘What Channels Need to Succeed’ survey to better understand how sales channels feel they are currently supported, what [...]
    Article – New channel opportunities in a cloudy world
    Partner Engagement, Channel Marketing
    Cloud's impact on existing IT channels is much discussed. Vendors are evaluating their current channel partners and how, or even if, to transition them to this new model. This article sets out the [...]
    Article – Steering a channel through the clouds
    Routes To Market, Channel Marketing
    Thanks to cloud, things are changing fast in tech, and vendors need to get ready to transition or risk being left behind. In this article, we try to answer some of the big questions being asked about [...]
    Article – Who’s fast wins: The importance of speedy response to sales leads
    Demand Generation
    The speed of response is key to the effectiveness of lead generation activity, as demonstrated by new research published in the Harvard Business Review. In this short article, we take their findings [...]

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    Got a specific go-to-market issue you’d like our opinion on? Not sure if we can help, but think it might be worth checking us out anyway? Just want to chat to see if we could hit it off? We’re always happy to pick up the phone, jump on a video call or talk by email.