How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world – and do it with limited budget?
This was the task presented to us by Zen Internet, a challenger Internet Service Provider (ISP), to support its Fibre-to-the-Premises (FTTP) rollout to business customers.
Our solution was to think local. We:
Working with considerably less than £30,000 we developed a strategy and delivered a toolbox of market-ready communication assets that won the buy-in of 100% of partners approached. Our campaign helped our client achieve a sales uplift of 26% vs the previous monthly rolling average.
Read more about Zen Internet, the company's challenges and our solution here.
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