We are delighted to announce that OneGTM has won gold twice at this year's B2B Marketing Awards, for the Best-Limited Budget Campaign and the Best Channel Initiative, with our impactful "Better-for-Business Zone" Campaign for Zen Internet.
How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world – and do it with limited budget?
This was the task presented to us by Zen Internet, a challenger Internet Service Provider (ISP), to support its Fibre-to-the-Premises (FTTP) rollout to business customers.
Our solution was to think local. We:
- Developed a highly targeted, low wastage campaign
- Tapped into the ‘support local business’ vibe
- Enlisted advocates from the local business community to act as influencers and drive word-of-mouth
- Devised imaginative and powerful communications that generated genuine excitement from on-the-ground sales people, motivating them to implement our campaign and follow up with face-to-face meetings.
Working with considerably less than £30,000 we developed a strategy and delivered a toolbox of market-ready communication assets that won the buy-in of 100% of partners approached. Our campaign helped our client achieve a sales uplift of 26% vs the previous monthly rolling average.
Read more about Zen Internet, the company's challenges and our solution here.
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