Taking you higher when going vertical
We create vertical go-through-market programmes that attract buyers’ attention by demonstrating your relevance to them. How you can address their specific challenges. How you’ve helped similar businesses. And we make sure every element is aligned – from industry insights and marketing strategy to creative content and sales enablement.
Given that today’s technology buyers aren’t interested in generic content, you need real insight into the sector-specific trends, drivers and challenges they face. You need a compelling story that speaks to their needs and a strategy for reaching them. Then you need the sales enablement and demand generation tools that enable you to build pipeline and close sales.
The difference we've made
Cable&Wireless Worldwide needed a vertical go-to-market strategy to strengthen their position in the enterprise market. OneGTM provided end-to-end support in understanding the competitive environment, defining the proposition and GTM plans, and built GTM toolkits and sales enablement programmes.
Samsung wanted to introduce their mobile device-based business solutions with the aim to grow market share and build stronger channel engagement. OneGTM created vertical specific campaign toolkits to increase channel engagement that resulted in increased reach and improved partner relations.
Got a specific go-to-market issue you’d like our opinion on? Not sure if we can help, but think it might be worth checking us out anyway?
We’re always happy to pick up the phone, jump on a video call or talk by email.
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