Define Winning Strategies and Plans
Bringing clarity to complex challenges
If your strategy’s not right, even the most creative campaigns and the strongest sales teams won’t be enough to maximise your opportunity. But building a winning B2B go-to-market strategy, then turning that into a robust, commercially-viable execution plan, isn’t straightforward.
Using our extensive experience, our consultants will work closely with your teams to deliver a go-to-market strategy and a plan that supports your goals. We’ll use structured methodologies to ensure that plans are based on a robust analysis of both your market environment and your own competitive strengths and weaknesses. It’s an approach that enables you to achieve success by targeting the right opportunities with the right propositions through the right channels.
Just as importantly, we’ll also make sure that your key stakeholders and teams are fully bought in, and that you’re equipped with a plan that you can actually execute.
Our specialist expertise
Typical projects we undertake for our clients include:
- Refreshing company or business unit go-to-market strategies
- Vertical or segment-specific go-to-market plans
- Routes-to-market strategies
- Product/service launch plans
- Demand generation plans
The difference we’ve made
Cable&Wireless Worldwide needed a vertical go-to-market strategy to strengthen their position in the enterprise market. OneGTM provided end-to-end support in understanding the competitive environment, defining the proposition and GTM plans, and built GTM toolkits and sales enablement programmes.
Vodafone needed to change the way it was perceived by business customers. OneGTM worked closely with Vodafone’s Group Enterprise Marketing team over a 12-month period to build a marketing framework and toolkit that support Vodafone’s repositioning.
Let’s talk about strategy and plans
If you’re planning a new launch and could do with some expert strategic input, or you’re finding your plans are difficult to execute, get in touch now or book a call at whatever time suits you best.
Get insights in your inbox
Sign up to stay in touch with our latest thinking.