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Developing a partner programme for AboveNet

AboveNet wanted to raise brand awareness within targeted organisations through the development of a European partner programme. OneGTM developed the partner proposition and messaging framework, as well as sales enablement toolkits that effectively met their goals.

The Client

AboveNet provides high-bandwidth connectivity solutions for businesses and carriers throughout the US and UK.

The Challenge

In 2010 AboveNet started a programme to expand its international network to key European markets, enabling customers to connect seamlessly between the US, London, Frankfurt, Amsterdam and Paris. Recruiting reseller and agent partners was a key part of its strategy to target these markets.

Our Solution

OneGTM was appointed to support the creation and development of the European partner programme. This involved the development of the partner proposition and messaging framework, the delivery of a set of tools and resources to support partner recruitment, and the delivery of campaigns to raise awareness of AboveNet with the targeted organisations.

The Results

Reaction to the launch of the partner programme was extremely positive. As a result of the success of this project OneGTM were engaged to support a much broader range of AboveNet's go-to-market activities.

What the client said...

We were very impressed by the work that OneGTM did for us on the launch of our European Partner Programme. I would have no hesitation recommending them to others.

Alan Berryman, VP Sales & Marketing

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