BroadSoft is a market-leading provider of cloud communications platforms to Service Providers. Always looking to capitalise on a growing market, the company identified an opportunity to step up the level of support it provided to its Service Provider partners. BroadSoft wanted to equip partners with an insight-led, campaign that would help them generate new sales opportunities in small- and medium-sized business (SMB) markets.
We worked closely with BroadSoft to help them develop a new way of working with partners. Initially this involved creating a new framework for through-partner marketing and then delivering a packaged ‘campaign-in-a-box’ that could be rolled out to selected partners. This included developing the campaign strategy and messaging and then building a full set of tools that would support an integrated marketing campaign.