Launching Experian's Customer Lifecycle Management solution
Experian needed to plan and implement the launch of their Customer Lifecycle Management bundled solution. OneGTM developed a go-to-market proposition and messaging framework, specifically aimed at mobile telecommunications providers, with a unique twist.
Experian is a leading global information services company, providing data and analytical tools to individuals and enterprise clients around the world.
Experian operates across a number of different business sectors, providing multiple products and services within each. As well as individual offerings, Experian is now packaging these together to provide full solutions aimed at tackling specific business issues for specific industries. The brand needed an agency who could help them plan and implement the launch of their Customer Lifecycle Management bundled solution.
We developed a go-to-market proposition and messaging framework, specifically aimed at mobile telecommunications providers. Having achieved buy-in, we then created our overarching creative theme: ‘A sharper focus for a sharper edge’. This provided the platform for developing a range of tools to support and enable the sales team to engage with and sell to the target telco market. These tools included printed literature, on-screen presentations and animated video content.
Following the success of our first proposition aimed at telcos, our overarching creative theme is being extended to multiple target audiences. We have also been engaged to roll out similar projects for several different Experian business areas.
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