With the Olympics fast approaching, what better way to welcome in the games than with an event on the doorstep of the Olympic Park. OneGTM recently worked with client Cable & Wireless Worldwide to host an event that showcased their hosting and application services, and horizontal propositions across their Enterprise and Public Sector markets.
The location for the event was Cisco House, the custom built venue at the top of the Stratford Westfield Shopping Centre that overlooks the main Olympic Stadium and Olympic Park. The venue offers a state of the art centre and the event involved the use of augmented reality and multiple collaboration, presentation and TelePresence facilities.
The theme of the event was ‘Inspired Leaders’ and positioned Cable & Wireless Worldwide as a company leading the way into the future of business. With a guest list of over 70, all attendees were C-level decision makers from the top UK businesses with speakers including David Magliano, Marketing Director of LOCOG who was involved in the successful London 2012 Olympic Bid.
OneGTM carefully developed the creative and visual theme for the event, as well as designing the event materials. We created four different zones throughout the upstairs area of the building, each of which was designated to one of three horizontal propositions and the fourth for the Public Sector. These horizontal propositions include Agile Infrastructure, Connected Customer and Future Workplace. In addition to the messaging and creative for the event, OneGTM also provided the graphics and screen visuals, and were even on hand with a screwdriver to set up and take down the stands.
After introductions and the event presentations, attendees were then invited to experience Cisco House interactive elements and the key services that Cable & Wireless can offer. This was in a more informal setting over complimentary drinks and canapés.
The Cisco House event was a great success and resulted in a number of pipeline opportunities for the client. OneGTM is still working very closely with Cable & Wireless Worldwide to further develop their horizontal propositions and additionally, a number of vertical sector campaigns.
